Held at the Columbus Convention Center, this 3-day conference featured a custom set design along with curated experiences including Color World, Registration, a VIP Lounge, and an exclusive Awards Ceremony & After Party. Each element was designed to elevate the attendee journey and spark meaningful engagement.

I led the creative vision for Color World—a vibrant, immersive space filled with bold photo ops, product activations, a foundation activation, and a stylist recognition moment. Designed to celebrate stylist accomplishments and drive social sharing, the environment encouraged connection and offered countless selfie-worthy moments. Starting with a blank expo hall, we transformed the space into a dynamic destination that became the heart of the conference experience.