I began this piece as a hand-drawn illustration on my iPad using Procreate, then refined and finalized it as a vector in Adobe Illustrator for flexibility across print and digital applications. The final design, featuring custom lettering and playful illustration, became the cornerstone of the Columbus Yoga Festival’s visual identity.

It was applied across every touchpoint of the event — from social media campaigns and website graphics to merchandise including t-shirts, water bottles, stickers, and signage. The illustration was crafted to capture the essence of the festival: a celebration of wellness, nature, camping, and the practice of yoga, all brought together in a vibrant, welcoming style that resonated with attendees and extended the brand experience beyond the event itself.