To mark the launch of “One Surgical,” a unification of 10 departments into a single team, I designed the full attendee registration experience. Partnering with our scenic designer, I developed the floor plan to create a purposeful flow that guided participants from arrival through a series of immersive touchpoints.

Upon registering, attendees entered the timeline experience—beginning with a bold introduction and continuing into a detailed historical journey showcasing key achievements. This set the stage for the future of the unified team while honoring their collective past. This led into the mock OR where attendees could interact with key Medtronic equipment. The journey also featured interactive and memorable moments, including playful photo opportunities with props, informational booths, and a FIGS scrubs giveaway at the exit. Every element of the layout was strategically designed to keep guests moving seamlessly through the space while reinforcing Medtronic’s message of collaboration, innovation, and shared success.