ViaVerte Launch Reception
For Medtronic’s ViaVerte launch at the ASPN Conference in Miami, I led the development of an immersive VIP reception designed to introduce the new system through meaningful, hands-on engagement. From space planning and concept visualization to client presentations and production, I guided the experience from initial vision through execution.
Collaborating with designers and production partners, I brought the ViaVerte BVNA Garden to life through custom environmental graphics, branded entry features, interactive demos, and thoughtful details that encouraged connection and exploration. The result was an elevated product launch experience that brought the ViaVerte brand to life in a welcoming, memorable setting.
CREATIVE DIRECTION
DESIGN
SPACE PLANNING
Starting with an open lawn, I set out to create a layout that felt intentional, engaging, and visually connected to ViaVerte product. Inspired by the shape of the device and the idea of the “path of the vertebra,” the space was designed around a series of pathways that invited attendees to move through the environment, make their own choices, and experience the brand in a more interactive way.
CONCEPT VISUALIZATION
Using a combination of SketchUp, AI, and Photoshop, I developed an artistic concept render that helped the Medtronic team visualize the experience and build excitement internally and with their partners. While a few details evolved throughout the process, the final environment remained remarkably close to the original concept, allowing us to carry the vision from early idea through the finished event.
