Pete Buttigeig Presidential
Campaign State Lettering

Studio: Hyperakt | Art Direction: Deroy Peraza

As part of the 2020 Pete Buttigeig Presidential Campaign, Hyperakt commissioned multiple local artists to create custom hand lettering for each of the 50 states to use throughout Pete’s campaign marketing. Hyperakt created a branding package and marketing strategy for the campaign, which included the custom state lettering artwork. The state names were used throughout the campaign both digitally & physically, in the form of printed signage, social media posts, digital ads & more. The brief called for bespoke lettering that represented each state, embracing the quirks & imperfections that come along with hand drawn aspect of lettering. When the final black and white vector files were delivered, the studio applied their chosen color palette to the lettering and included them in the Pete for America design toolkit.

Alabama